Our Social Purpose

Our Objectives

Achieve top performance
Collapse To be one of the best performing and most well-regarded social landlords in the country
Be financially strong
Collapse To have a financially strong, viable and growing business with a prolonged shelf-life
Have reputation in the community
Collapse To have a reputation as a community anchor, dedicated to serving and engaging with the community and working in partnership with other agencies to improve the lives of its people.
To be known for our social purpose
Collapse To be known for the breadth and depth of our social purpose activities and the overwhelmingly beneficial impact these have had on the lives of many people, for tackling inequality and being a beacon for others to follow.
To be a great organisation to work for
Collapse To be a great organisation to work for, making our people proud and enhancing their potential

Rooted in Reality
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Pay attention to the here and now, seeking to understand the struggles people face, we communicate clearly what can be done and hold ourselves accountable for delivering on our promises.
Having the courage to care
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Being brave enough to listen carefully, unlocking potential by exploring opportunities across departmental and organisational boundaries, and always determined to get things right (in the end).
Laying Sound Foundations
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Investing time and effort in our skills, knowledge, systems and processes to enable us to do what we do well by making the most of our resources.
Going Boldly
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Not setting for ordinary when better is possible, we actively experiment innovation and harnessing creativity to explore where others may fear to go.
Fully Lives Well Lived
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We cooperate generously sharing our skills and time to help one another flourish and effectively support individuals and families across all of our services, we appreciate that many different things matter and every individual is so much more than the circumstances in which they find themselves.